SnapVRS Gone Aggressive Against Sorenson!

Somebody’s frothing at the mouth (hands?)! I recently got an email this morning with an amusing ad from SnapVRS that snipes at Sorenson. This is the first blatant attack on Sorenson I’ve seen in a long while from another VRS competitor. I’ve seen a similar advertisement from Purple, but there was no actual mention of the word “Sorenson”, so one could not claim that the ad was directly related to Sorenson. Ironically, the SnapVRS ad adopts the same bee concept, however they’re very direct about who it is referring to, while making some bold claims about Sorenson’s service quality. That takes some serious guts!

For those who’re curious about the Purple advertisement I mentioned: Link

Now without further ado, here’s the aggressive ad from SnapVRS I mentioned:

snapvrs

Copyright (c) 2010 Snap Telecommunications, Inc. All rights reserved. Snap!VRS is the division of Snap Telecommunications, Inc. providing video relay services. Snap Telecommunications, Inc.
is a wholly-owned subsidiary of Aequus Technologies Corp. Sorenson, the S logo, and VP-200 are trademarks of Sorenson Communications.

To make sure the advertisement was actually from SnapVRS (the email header shows info@snapvrs.com as the reply to address, but shows it was sent on SnapVRS’s behalf by another service). I contacted SnapVRS directly to ask them to verify that they did indeed send it, and this is what they stated:

(8/31/2010 PST via AIM)
(10:22:11 AM) doncullen: Hi, do you have a moment?
(10:23:10 AM) asksnap: Thank you for contacting Snap!VRS Customer Service. How can I assist you?
(10:23:40 AM) doncullen: This will be quick. I just need confirmation that this email did indeed come from you.
(10:23:42 AM) doncullen: http://www.graphicmail.com/new/viewnewsletter2.aspx?SID=0&SiteID=54355&NewsletterID=582633
(10:23:47 AM) doncullen: Is that yours?
(10:25:22 AM) asksnap: Yes, that is a promotional e-mail. If you wish to edit your e-mail notifications, yu can log in to www.viable.net with your VSN and Password and de-select notifications
(10:26:21 AM) doncullen: That’s fine, I wanted to make sure it was from you.
(10:26:47 AM) doncullen: I wasn’t sure if it was actually from you or just someone pretending to be SnapVRS. Thanks for your time!
(10:29:41 AM) asksnap: No problem, thank you for contacting us. Goodbye.

As always, feedback are welcome!